Book excerpt: Physical attractiveness phenomena permeate society with somber ramifica tions. Correspondingly, practical applications of physical attractiveness phenomena are extensive. The consequence is that almost every person can benefit from knowledge about research on physical attractiveness. Such research material provides valuable information for persons established in their careers, as well as those preparing for a career. Similarly, parents at all stages of their life cycle should be cognizant of how physical attractiveness impacts the psychological and physiological development of children. Because no one is isolated from physical attractiveness phenomena, knowledge of this material should be imperative for everyone. This book consolidates research that specifically addresses physical attractiveness. The first summary was a classic review presented over 10 years ago (Berscheid & Walster, 1974). Since then the research literature has continued to grow, but no comprehensive review has again been published. Even though research summaries have been presented in a compilation of psychological abstracts (Cash, 1980), and in a discussion of stereotyping literature (Adams, 1982), the study of physical attractiveness phenomena is due for a comprehensive account and an analysis of the extensive, divergent research.