Book excerpt: Canadian motivational speaker and corporate trainer Bob Parker is revolutionizing the way companies and individuals do business. Through his Pit Crew Challenge program, he puts corporate teams into a real pit crew with a real NASCAR-type race car and real NASCAR-type drivers, challenging them to work together in teams to change the tires under pressure of the clock. It never fails. Members within teams end up competing against each other and teams end up competing against other teams. In his program, and now in this entertaining, eye-opening book, Parker uses this phenomenon to show how teams can move beyond individual and internal competition and work together to win, and keep, customers. Parker demonstrates how “flat teams” (non-hierarchical teams), like real NASCAR pit crews, can determine exactly what they want to win, achieving amazing success in today’s competitive marketplace.