Book excerpt: Conrad Steel shows how the history of poetry has always been bound with our changing logistics of macroscale representation. This history takes us back to the years before the First World War in Paris, where the poet Guillaume Apollinaire claimed to have invented a new mode of poetry large enough to take on the challenges of the coming twentieth century. The Poetics of Scale follows Apollinaire's ideas across the Atlantic and examines how and why his work became such a vital source of inspiration for American poets through the era of intensive American economic expansion and up to the present day.