Book excerpt: The contemporary consumer is bombarded with fear-inducing images and information. This media shower of imagery is equalled only by the sheer quantity of fear-assuaging products offered for our consumption. "The Politics of Everyday Fear" addresses questions raised by the saturation of social space by capitalized fear. Emphasizing the relatively neglected domain of what might be called "ambient" fear - continually rekindled, low-level fear that insinuates itself into people's daily routine, subtly reshaping their lives - "The Politics of Everyday Fear" approaches fear less as a psychological fixation than a fluid mechanism for the social control order of late capitalism. Brian Massumi is the author of "User's Guide to Capitalism and Schizophrenia: Deviations From Deleuze and Guattari" (1992) and with Kenneth Dean of "First and Last Emperors: the Absolute State and the Body of the Despot (1992)". He has translated many books and written many essays on contemporary discourses. This book is intended for undergraduates and graduate students in media studies, interdisciplinary cultural theory, comparative literature, postmodernism, Marxism and post-structuralist media theory.