Book excerpt: Irish English, while having been the focus of investigations on a variety of linguistic levels, reveals a dearth of research on the pragmatic level. In the present volume, this imbalance is addressed by providing much-needed empirical data on language use in Ireland in the private, official and public spheres and also by examining the use of Irish English as a reflection of socio-cultural norms of interaction. The contributions cover a wide range of pragmatic phenomena and draw on a number of frameworks of analysis. Despite the wide scope of topics and methodologies, a relatively coherent picture of conventions of language use in Ireland emerges. Indirectness and heterogeneity on the formal level are, for instance, shown to be features of Irish English. This volume is the first book-length treatment of the pragmatics of a national variety of English, or any other language. Indeed, it could be considered a first step towards a new discipline, variational pragmatics, at the interface of pragmatics and dialectology. This book is of primary interest to researchers and students in pragmatics, variational linguistics, Irish English, English as Foreign Language (EFL), cross-cultural communication and discourse analysis. Furthermore, the pragmatic descriptions provided will be of practical use in the increasingly important English as Second Language (ESL) context in Ireland. Finally, it is also of relevance to professionals dealing with Ireland and, indeed, to anyone interested in a deeper understanding of Irish culture.