The Price Advantage
Download or Read eBook The Price Advantage PDF written by Michael V. Marn and published by John Wiley & Sons. This book was released on 2004-04-12 with total page 306 pages. Available in PDF, EPUB and Kindle.
Author | : Michael V. Marn |
Publisher | : John Wiley & Sons |
Total Pages | : 306 |
Release | : 2004-04-12 |
ISBN-10 | : 9780471690023 |
ISBN-13 | : 0471690023 |
Rating | : 4/5 (23 Downloads) |
Book Synopsis The Price Advantage by : Michael V. Marn
Book excerpt: The Price Advantage by three preeminent experts at McKinsey & Company is the most pragmatic and insightful book on pricing available. Based on in-depth, first-hand experience with hundreds of companies, this book is designed to provide managers with comprehensive guidance through the maze of pricing issues. The authors demonstrate why pricing excellence is critical to corporate success and profitability, then explain state-of-the-art approaches to analyzing and improving your own pricing strategy for any product or service. Their advice is critical for readers who need to develop pricing strategies that work in both good economic times and bad.