The Price is Wrong
Download or Read eBook The Price is Wrong PDF written by Sarah Maxwell and published by John Wiley & Sons. This book was released on 2007-12-11 with total page 258 pages. Available in PDF, EPUB and Kindle.
Author | : Sarah Maxwell |
Publisher | : John Wiley & Sons |
Total Pages | : 258 |
Release | : 2007-12-11 |
ISBN-10 | : 9780470226193 |
ISBN-13 | : 0470226196 |
Rating | : 4/5 (93 Downloads) |
Book Synopsis The Price is Wrong by : Sarah Maxwell
Book excerpt: Fair pricing is an issue that affects us all, whether we?re consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices?across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline?impact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.