The Pricing and Revenue Management of Services
Download or Read eBook The Pricing and Revenue Management of Services PDF written by Irene C.L. Ng and published by Routledge. This book was released on 2007-07-26 with total page 232 pages. Available in PDF, EPUB and Kindle.
| Author | : Irene C.L. Ng |
| Publisher | : Routledge |
| Total Pages | : 232 |
| Release | : 2007-07-26 |
| ISBN-10 | : 9781134267439 |
| ISBN-13 | : 1134267436 |
| Rating | : 4/5 (39 Downloads) |
Book Synopsis The Pricing and Revenue Management of Services by : Irene C.L. Ng
Book excerpt: In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and ye
