Book excerpt: Using his distinctive and empowering coaching style, internationally-known business coach and entrepreneur's best friend, Brandon Seigel, takes private practice entrepreneurs on a journey to unlocking key strategies for surviving--and thriving--in today's business environment. Much has changed in the world over the past several years, as businesses, and private practices in particular, have become increasingly regulated. In The Private Practice Survival Guide, Seigel unveils the "big picture" on how to create and scale ethical and prosperous business models, to overcome the current barriers hindering success. From defining a private practice vision to developing a bulletproof business foundation to staying compliant in a challenging infrastructure, Seigel covers ten core competencies that every entrepreneur must implement, when strategically building a private practice. Utilizing real-life stories and experiences, Seigel showcases common challenges and pitfalls that can quickly derail a private practice that lacks proper planning, metrics, and strategy. He covers the essential how-to questions, when identifying the necessary steps to creating a practice that delivers greatness and financial viability! For those already in practice, and worried about profitability at a time where competition is increasing, Seigel offers some of the most leading and creative strategies to tap into a new age of innovation and deliver proven results.