Book excerpt: Finally, a book about how average folks do above average things in order to achieve financial freedom. More than a “how-to” book, this is an “I can” book that illustrates how connecting behaviors that naturally exist within one’s personality makes it easier for anyone to unleash success. In this book, the author disrupts covetous schemes to instead reveal morally principled stories about what truly makes America great and how those understandings can equalize wealth injustices and improve the human condition! After years of drilling down to what truly makes people successful, Wall Streeter, Behavioral Finance Researcher and Champion of Financial Justice, Kevin J. Palmer, has unlocked how a distinctive group of individuals he calls “The Quiet Rich” used a spiritual connection to their personalities to make cognitive decisions that created wealth. Palmer uncovers victorious interpretations from hundreds of study subjects whose activities translated into wealth, from a hitchhiker turned serial entrepreneur to a grandmother who made her fortune wisely investing cookie jar money. His less traveled path of underlying research has blended powerful lessons by correlating Secret Success Standards of The Quiet Rich into common personality types that fit all people. What makes this book unique is that, until now, wealth techniques have come from instructors declaring what they think will work for others. Here, one self-discovers personal achievement practices by synthesizing the experiences of ordinary people who became successful through interpreting spiritual-self and then applying actions that uniquely fit the personality. This is not a one-man mandate that tests how to get rich. Instead, it is a collective voice of many achievers who took individualized paths to attain wealth that intuitively leads others on their own exclusive journey so that it is genuinely effective. This book shines with applied wisdom, courage, and the confidence to build meaningful, fruitful lives while amassing wealth based on virtues learned from these quiet and rich Americans that no one has known until now!