The SAGE Handbook of Digital Marketing
Download or Read eBook The SAGE Handbook of Digital Marketing PDF written by Annmarie Hanlon and published by SAGE. This book was released on 2022-06-10 with total page 593 pages. Available in PDF, EPUB and Kindle.
Author | : Annmarie Hanlon |
Publisher | : SAGE |
Total Pages | : 593 |
Release | : 2022-06-10 |
ISBN-10 | : 9781529784480 |
ISBN-13 | : 1529784484 |
Rating | : 4/5 (80 Downloads) |
Book Synopsis The SAGE Handbook of Digital Marketing by : Annmarie Hanlon
Book excerpt: This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics.