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The SAGE Handbook of Digital Marketing

Download or Read eBook The SAGE Handbook of Digital Marketing PDF written by Annmarie Hanlon and published by SAGE. This book was released on 2022-06-10 with total page 593 pages. Available in PDF, EPUB and Kindle.
The SAGE Handbook of Digital Marketing
Author :
Publisher : SAGE
Total Pages : 593
Release :
ISBN-10 : 9781529784480
ISBN-13 : 1529784484
Rating : 4/5 (80 Downloads)

Book Synopsis The SAGE Handbook of Digital Marketing by : Annmarie Hanlon

Book excerpt: This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics.


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