Book excerpt: What does the term 'school choice' mean to you? Opponents of parental choice have muddied its definition, misleading parents and educators and drawing public debate away from the core issues. In a book geared for anyone who wants to better understand this hotly contested topic, Merrifield clarifies the proposals in existence today, defining the key concepts related to choice. Arguing for a competitive education industry, he discusses policy and political strategy mistakes while suggesting corrections. This informative book covers government regulation issues, typical fallacies, diversity issues, private voucher initiatives, and experiments and empirical evidence about competition.