Book excerpt: Now that academics are required to be teachers, managers, media catalyzers, analysts, fundraisers, and social media animals: How do you strike a good balance between what is expected from you and what you want to do? What conferences to attend? How to find the money to go there? Is it worth it to act as a peer reviewer? What publishers are best to target? Is publishing a chapter in an edited book worth the work? This book is intended to help scholars to design and think strategically about their own career. Beginning with “How to get published in good journals,” it explores a number of questions that most academics encounter at various stages of their careers.