Book excerpt: Improving your cold call skills can transform your business and make your income skyrocket. But for most salespeople, making progress on this challenging part of the job is a long and arduous journey. Until now. Meet Paul M. Neuberger, better known to leading organizations around the world as The Cold Call Coach. A master at his craft, Paul has taught thousands of students in more than 120 countries through his Cold Call University program, helping sales professionals in a range of industries close more business in less time than ever before.In this book, Paul teaches that cold calling isn't about luck or a numbers game; it's about strategy. He provides a comprehensive guide for mastering the cold call so you can get in front of who you want, when you want, for whatever reason you want. Using a process that transcends typical sales roles, this book is a useful tool for any situation where you need to influence people and win them over. From start to finish, you will learn strategies to transform the way you approach selling. Use Paul's game-changing methodology to identify your ideal clients and discover innovative ways to find them. Leverage sales psychology to connect with your prospects quickly, while driving memorable conversations that show your value. The highlight of Paul's curriculum, he shares the five building blocks of crafting the perfect cold call script-no matter who you are or what you're selling. Complete with a step-by-step guide to create your own unique script, you will walk away with both the knowledge and the tools to deliver results beyond your wildest dreams.Don't let cold calling intimidate you. Experience the transformation that properly executed conversations can make on your career.