Book excerpt: "This book is our gift to the entrepreneurial world we cherish so deeply. 'The Startup Rules' is penned by two seasoned entrepreneurs and friends, boasting decades of combined experience spanning from initial ideas to successful exits and IPOs. Inside, you'll find: - Foundational Principles: Unearth the bedrock rules that govern 90% of startup successes and challenges. - Tales from the Trenches: Anecdotes and stories from our vast experiences, highlighting the highs, lows, and learnings along the way. - Sector-Specific Insights: Learn how the rules can vary across different industries and how to navigate them. - Interactive Elements: Scour the book for hidden gems like our fun 'find the curry names' game, and much more! Together, we've engaged with tens of thousands of companies globally and met countless individuals on our journey. This book is not just a recount of our adventures but a playbook, designed to guide budding entrepreneurs whether you're starting anew or recalibrating an existing venture." This structure gives potential readers a clearer idea of what they can expect to find inside. Adjust as needed based on the actual content of your book!