Book excerpt: The road to stardom of video games comes from the unprecedented growth of mobile game.? Now, the top ranked “freemium” mobile game gains over $1 billion revenue and over 50% profit, which is going to surpass the historical blockbusters of Arcade, Console, and PC titles by far. Where, how, and why does this market gave first cry? As like the legendary birth of PAC-MAN, Super Mario, and Pocket Monster, this mobile game market also begins from Japan truthfully. The author will continuously surprise you to bring his own unique analysis based on his various mobile gaming experience as a business development of DeNA, a consultant of Deloitte Touche Tohmatsu, and a Studio head of Bandai Namco Studios Vancouver. 今やビデオゲーム業界は8兆円市場となり、映画やテレビなど20世紀のコンテンツ業界を代表する二大業界に迫る勢いを見せている。 本書は、データを示しつつこの日本でモバイルゲームが成長した過程に迫るとともに、日米文化の比較分析まで視野に含めた野心的な書である。 【PHP研究所】