Book excerpt: Here's Your Guide to Thriving in the Post-Pandemic Economy! Today, small local independent restaurants are in crisis. They are completely assaulted on all sides by higher food costs, higher labor costs, an inflationary environment, lower attendance rates and a looming recession. The COVID-19 pandemic and the resulting work-from-home movement has had a major impact on consumer preferences, demands, and expectations of restaurants. As a result, small restaurant owners must implement a solid marketing strategy and adapt it to reach remote workers and satisfy the needs, expectations and pain points of today's diners. To put it simply, yesterday's tactics don't work anymore. The days of simply hanging an "Open" sign outside your door are gone. The Ultimate Guide to Restaurant Marketing in a Post-Covid, Work-From-Home World is not another watered-down operations manual. It will teach you exactly how to find and reach customers, communicate what makes your restaurant unique and make serious money even in recessions. You'll learn: - Why recessions can be extremely profitable for restaurant owners - Why our society needs restaurants now more than ever - How to reach remote workers and get them into your restaurant - Why convenience is the focal point of diner preferences - How the government failed small restaurant owners during COVID-19 - How to beat Ghost Kitchens, Meal Prep Services and other competitors - How to find the perfect diners and attract them to your restaurant - Why you should focus on value, not price - Why word-of-mouth advertising doesn't attract remote workers - How to formulate a marketing strategy for the work-from-home crowd - How to skyrocket your profits by making money both on and off the menu . . . and much, much, more. The Ultimate Guide to Restaurant Marketing in a Post-Covid Work-from-Home World is your ultimate companion in the new age of marketing for small restaurants. With expert guidance and practical advice tailored specifically for your industry, you'll learn how to attract and retain customers, optimize your online presence, and ultimately drive the success of your small restaurant. Don't let your small restaurant go unnoticed – grab your copy of "The Ultimate Guide to Restaurant Marketing in a Post-Covid Work-from-Home World" today and revolutionize your marketing strategies! Unlock the true potential of your small restaurant and position yourself for unparalleled success in today's highly competitive market!