Book excerpt: Have you ever wanted to get exposure for your business, website, charity or project but not sure what hook or story angle would interest the media?Well, The Ultimate Press Release Swipe File is the solution.Filled with over 199 hooks and headlines that you can swipe and implement into your next press release, this guide has been designed to help eliminate any procrastination or mental blocks you might have when coming up with a new angle for your media exposure campaigns.Just sit down, turn to one of the pages of the book and you will be presented with a newsworthy headline, hook, rationale as to why this is a killer story idea, and examples that you can legally swipe and use today.It's just like having your own publicist on retainer feeding you new story ideas every day.