Book excerpt: The Ultimate Sales Manager Playbook provides proven principles and practices for becoming a successful sales leader. From motivation—connecting with salespeople in a way that lights a fire in their soul—to mobilization—coaching salespeople to execute sales processes at the highest levels of excellence—it’s all in The Ultimate Sales Manager Playbook. Sales managers learn how to establish trust, provide praise, build a winning sales culture, conduct effective one-on-one’s, and make their meetings matter again, or perhaps, matter for the very first time. Then they learn how to take all that and multiply it in others through hiring well and promoting wisely. The information in The Ultimate Sales Manager Playbook has been forged in the fires of decades of sales leadership. Throughout its pages, there is real, actionable content that will change sales managers, their salespeople, and both of their careers forever.