Book excerpt: Chris Standring is a highly successful British-born internet entrepreneur and musician who has been living in California for fifteen years. More than just another web design book, The Ultimate Website Promotion Handbook particularly concentrates on web optimisation and will help you gain high rankings in all the major search engines. This amazing book is suitable for both the web-designing fraternity and those with no computing skills whatsoever. If you are new to the Internet world, you might like to skip some of the technical detail in this handbook and focus more on the material relating to marketing and attracting visitors to your site. If, on the other hand, you are already familiar with the aesthetics side of web-design, you should read every word of this book to learn more about the business side and watch your or your clients' websites grow in popularity.