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In this study, the authors draw from branches of psychology, decision theory, sociology and cultural anthropology to present a diverse selection of critical per

Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the

This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings a

The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture tha