Book excerpt: Design isn't just pushing pixels around a screen. You must learn the "why" of design before you can master the "how." From thousand year old design principles to concerns in the digital/social media age, this book will give you a basic foundation in order to produce more professional and memorable graphics. These are tips/tricks and rules for the inexperienced designer, and not just those in the sports industry. Take your designs to the next level by understanding the "why" of design.