Book excerpt: WE LIVE IN AN ERA OF WICKED PROBLEMS. Can your company keep up? Technology and the evolution of the experience economy have created a reality that most companies can't just buy or work their way into. These are wicked problems: issues that continue to evolve and morph beyond your solutions even as you form them. The days of tame problems-mass production, building bridges, solving for x-are behind us, but we're still designing companies to solve those tame problems. Marcus Kirsch is here to change all that. Anyone can create a wicked company, but not without implementing ways of working and thinking that are as comprehensive and complex as the problems you're trying to solve. The Wicked Company provides a roadmap to developing a mindset about operations, corporate capability, governance, and the people your organization is made up of that will help you identify, evaluate, and solve wicked problems before they slow you down-and before the other guys have a chance to catch up.