Book excerpt: The book examines the value proposition of technology and its relationship with business innovation, social preferences and its role as a mechanism of labour savings or revenue generation. In the same style as his first book, Redefining Financial Services , the author combines empirical knowledge with a historical approach revealing the explicit nature of technological advancement while analysing the implicit impact on the process of business. The book presents the reader with a question: does society shape technology or is technology shaping society?