TikTok as a Marketing Channel for Influencer Marketing
Download or Read eBook TikTok as a Marketing Channel for Influencer Marketing PDF written by Chantal Van Houtte and published by LIT Verlag Münster. This book was released on with total page pages. Available in PDF, EPUB and Kindle.
Author | : Chantal Van Houtte |
Publisher | : LIT Verlag Münster |
Total Pages | : |
Release | : |
ISBN-10 | : 9783643914668 |
ISBN-13 | : 3643914660 |
Rating | : 4/5 (68 Downloads) |
Book Synopsis TikTok as a Marketing Channel for Influencer Marketing by : Chantal Van Houtte
Book excerpt: Social media has experienced a steady increase in importance during the past years. This is especially true for the Chinese app TikTok, which is currently one of the fastest-growing social media platforms worldwide. At the same time brands are continuously employing influencers as a marketing tool. But what exactly is the role of the TikTok as a channel for influencer marketing? This book compares influencer marketing on TikTok with the already known social media channels Instagram and YouTube, and gives practical advice for businesses on how to effectively use TikTok.