Book excerpt: This thoroughly revised second edition of Total Sports Media (formerly Total Sportscasting) offers a complete guide to sports media across TV, radio and digital broadcasting. Covering everything from practical skills to industry lingo, this book guides readers through each aspect of the sportscasting process, including performance and production techniques, demo reel production, and writing for sports media. Chapters feature interviews with successful sports media professionals who take you inside the real-world practices of the industry, offering invaluable insights on how to carve out a career in the field and forge lasting relationships with team personnel. New to this edition are a discussion of changes in the industry as a result of the Covid-19 pandemic, updated sections on career paths and professional development opportunities, and an updated chapter on social media strategies for sportscasters. This book also delves into the unique issues facing women and minority sportscasters. Finally, the authors look at the history of sports media and discuss the future of the industry. Total Sports Media is an essential resource for both students and instructors of sports media, as well as for industry professionals interested in a wide-reaching look at this changing field. A companion website features additional resources for instructors and students, including video and audio examples and links to additional resources.