Tourism Marketing for Cities and Towns
Download or Read eBook Tourism Marketing for Cities and Towns PDF written by Bonita M. Kolb and published by Routledge. This book was released on 2006 with total page 328 pages. Available in PDF, EPUB and Kindle.
| Author | : Bonita M. Kolb |
| Publisher | : Routledge |
| Total Pages | : 328 |
| Release | : 2006 |
| ISBN-10 | : 9780750679459 |
| ISBN-13 | : 075067945X |
| Rating | : 4/5 (59 Downloads) |
Book Synopsis Tourism Marketing for Cities and Towns by : Bonita M. Kolb
Book excerpt: Provides coverage of marketing theory specific to the tourism industry. This work focuses on developing the branded destination with emphasis on promotional planning. It contains international examples, discussion questions, and strategic planning worksheets. Comienzo página.
