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This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the

Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to

South Africa is well positioned to capture an increasingly large share of the international travel and tourism market. This book provides an introduction to the

The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should pos

With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these conc