Book excerpt: TRUMP was a lavish color satire magazine Harvey Kurtzman created for Hugh Hefner after leaving MAD magazine acrimoniously in 1956. With a star-studded cast (Mel Brooks, Will Elder, Jack Davis, Wally Wood, Al Jaffee) and Playboy's money and clout, TRUMP should have been huge. But for complex financial reasons, Hefner pulled the plug while the third issue was in production. For six long decades, the legendary TRUMP has never been collected . . . until now. With never-before-seen art, including the surviving contents of ithe third issue, this long overdue collection will blow the minds of fans of Kurtzman, satire, and 1950s American pop culture.