Book excerpt: The author of Tube Ritual shares his money-making Internet tactics: SEO, list building, persuasion, self-publishing video marketing, and more. Here is the true story of how Brian G. Johnson generated millions of dollars in revenue (and kept a pretty penny) by leveraging the big sites online such as YouTube, Facebook, Amazon, and his own marketing blog. Trust Funnel focuses on the most important elements found in highly successful online businesses, especially trust. Inspired by Zig Ziglar, Trust Funnel brings the human element to the forefront in an industry that often focuses on the mechanics of online sales and forgets that real people are behind every hit, sale, and opt-in.