Book excerpt: This book examines the development of Cultural and Creative Industries (CCI) in China through the angle of Chinese Theatre, xiqu. It focuses on the political and socio-economic transition period at the turn of the 21st century, as China evolves from ‘Made in China’ to ‘Created in China’, highlighting associated class reconstruction and cultural production and consumption. There are many forms of Chinese Theatre, the most popular one throughout Chinese history to date is the sing-song drama, collectively refers to as xiqu, which currently has over 300 regional styles across China. In 2014, President Xi Jinping’s Beijing Talk on Arts and Literature, which serves as China’s latest Chinese Communist Party (CCP) ideological direction and cultural policy, stressed that ‘the future of Chinese cultural and creative industries is to be anchored on traditional art forms, such as xiqu’. Such Chinese cultural and creative industry distinction will be addressed in this book.