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"Explaining the context, meaning and value of markets, this book shows how to analyze markets, develop appropriate strategies and respond appropriately to chang

Make the best decisions by putting the business in the context of the market with this guide to markets and strategy.

In order to expand your business in existing and into new and diverse markets, it is vital that strategies and plans can be developed with realistic prospects o

Strategy Beyond Markets is organized around three themes: Public Politics, Private Politics, and Integrated Political Strategy. The book explores the way these

CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the funct