Book excerpt: Organized retail has over 4.2 million front-end retail staff and over 42 million in the unorganized sector in India. Over 70% retail front-end staff are neither trained nor aware of all retail terminologies or handling of the customer. This book gives the reader a complete understanding of retailing in the modern era and how to be a part of the retail front-end to support the retail business. Knowledge is power and this book can empower understanding of the retail sector and various formats of retailing in India.