Book excerpt: This collection of essays presents the materials of the Third Annual Juri Lotman Days at Tallinn University in Estonia (3–5 June 2011). The participants discussed the semiotics of urban space from the perspective of the Tartu-Moscow School in comparison with contemporary approaches. This book consists of four sections. The articles in the first section discuss how “urban texts” function in modern and contemporary Baltic cultures. The papers in the second section focus on the semiotics of place in nineteenth- and twentieth-century Russian and Soviet culture from the perspective of linguistic poetics, cultural semiotics, and new materiality. The last two sections are devoted to the visual perceptions of the cityscape and their ideological interpretations as exemplified by Ukrainian, Estonian, Korean, Chinese, and North American illustrations.