User Generated Branding

Download or Read eBook User Generated Branding PDF written by Ulrike Arnhold and published by Gabler Verlag. This book was released on 2010-07-15 with total page 451 pages. Available in PDF, EPUB and Kindle.

Author	: Ulrike Arnhold
Publisher	: Gabler Verlag
Total Pages	: 451
Release	: 2010-07-15
ISBN-10	: 3834923249
ISBN-13	: 9783834923240
Rating	: 4/5 (49 Downloads)

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Book Synopsis User Generated Branding by : Ulrike Arnhold

Book excerpt: From a brand management perspective Ulrike Arnhold analyses the impact of interactive marketing programmes in Web 2.0, evaluating user generated content as a tool of the brand communication mix.

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