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User Innovation and the Entrepreneurship Phenomenon in the Digital Economy

Download or Read eBook User Innovation and the Entrepreneurship Phenomenon in the Digital Economy PDF written by Isaias, Pedro and published by IGI Global. This book was released on 2017-10-31 with total page 378 pages. Available in PDF, EPUB and Kindle.
User Innovation and the Entrepreneurship Phenomenon in the Digital Economy
Author :
Publisher : IGI Global
Total Pages : 378
Release :
ISBN-10 : 9781522528272
ISBN-13 : 152252827X
Rating : 4/5 (72 Downloads)

Book Synopsis User Innovation and the Entrepreneurship Phenomenon in the Digital Economy by : Isaias, Pedro

Book excerpt: The digital economy is a main driver of change, innovation, and competitiveness for various companies and entrepreneurs. Exploring developments in these initiatives can be used as vital tools for future business success. User Innovation and the Entrepreneurship Phenomenon in the Digital Economy is an essential reference source for emerging scholarly research on innovative aspects of design, development, and implementation of digital economy initiatives, highlighting the relationship and interaction between humans and technology in modern society. Featuring coverage on a broad range of topics such as electronic commerce, brand promotion, and customer loyalty, this book is ideally designed for academicians, researchers, students, and managers seeking current research on the digital economy.


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