Book excerpt: The purpose of this book is to investigate and discuss the premise that the current generation was constructed to be consumers for a transitional marketplace. As the economy shifted from analog to digital, consumers had to be trained to accept, use and progress within a new economic model through changes in societal and economic patterns. Those events are reflected in the habits and lifestyles of the current 12 to 25 year old demographic globally, and it has caused them to be the consummate consumer of digital goods based on events that have been created to develop them to be consumers and to be consumed. Veal: The Rise of Generation Interactive is a deft manifesto on the domestication of the young consumer into a well-cultivated piece of "veal" ready to be parceled off to greedy corporations as a permanent food source, while governments either ineptly or corruptly look the other way.