Book excerpt: Victor Hasselblad is the founder of Hasselblad, a Swedish photographic company specializing in the production of medium format cameras, image scanners as well as other photographic material. The cameras become famous during the Apollo mission, where the first ever humans landed on the moon. The company was previously established in 1841, by Victor’s great-grand father as a series of shops and photo labs. He opened his own photo lab company in Sweden in 1937 and in 1941 became well established, after he was asked to develop an aerial camera for the Swedish military during World War II. At this time, his company had more than 20 employees.