Waiting for Your Cat to Bark?
Download or Read eBook Waiting for Your Cat to Bark? PDF written by Bryan Eisenberg and published by Thomas Nelson Inc. This book was released on 2006 with total page 242 pages. Available in PDF, EPUB and Kindle.
| Author | : Bryan Eisenberg |
| Publisher | : Thomas Nelson Inc |
| Total Pages | : 242 |
| Release | : 2006 |
| ISBN-10 | : 0785218971 |
| ISBN-13 | : 9780785218975 |
| Rating | : 4/5 (71 Downloads) |
Book Synopsis Waiting for Your Cat to Bark? by : Bryan Eisenberg
Book excerpt: Starting from the premise that customers are behaving more like cats than Pavlov's dogs, the Eisenbergs examine how emerging media have undermined the effectiveness of prevailing mass marketing models.
