Book excerpt: Web Site Design Goodies starts by asking, "Who is your site for?" and "Why should someone come to your site?" Once readers have answered those questions, the author takes them through essential web site creation issues, including: Deciding on a Server Planning your site ahead of time Text and Navigation Images and visual issues Communicating with visitors The final chapters cover advanced concepts including site promotion and adding the latest web tricks - in ways that make sense.Throughout the book, Joe critiques actual, published web sites, demonstrating the techniques that worked -- and the ones that didn't. Many of these sites will be pictured in a special 4-color section of the book.