Book excerpt: Broadcasting is an important indicator of a society's political, economical, social, cultural and geographical context. While currently at a crossroads, European broadcasting remains highly diverse due to the fragmentation of national policies. The book introduces the reader to the topic by providing and explaining facts, figures and techniques of analysis. The contributions to the first section of Western Broadcasting examine the general theoretical framework. The articles in the second section map out European media cases. The book's twofold approach is reflected in the accompanying CD-ROM, which also contains examples and hyperlinks.