Book excerpt: The innovative guide for classroom teachers who want to use brain-friendly strategies to motivate, challenge, and reward their students. Intrinsic and extrinsic motivation affect student attitudes and perceptions about learning and achievement. Tileston's distinctive approach covers: *The roots of motivation: cognitive, metacognitive, and the self-system *Motivating students to begin a lesson or task: using novelty, attention, climate, attitude, perception, importance, efficacy, and more *Motivating students to finish a task *On-task and off-task behaviors *A model for developing motivation in the classroom *A model for facilitating motivation *Vocabulary pre-test, post-test, and summary *Bibliography and index.