Book excerpt: When Organization Fails: Why Authority Matters develops the study of authority as an area of investigation in organizational communication and management. As a research topic, authority has rarely been addressed in depth in the management and organizational communication literature. It is critical, however, to maintaining unity of purpose and action of the organization, and it is frequently cited by organizational members themselves. Utilizing two case studies, examined in depth and based on the accounts of the individuals involved, authors James R. Taylor and Elizabeth J. van Every explore the pathology of authority when it fails. They develop a theoretical foundation that aims to illuminate authority by positioning it in communication theory. This volume sets the stage for a new generation of scholars who can make their reputations as experts on authority, and is intended for scholars and graduate students in organizational communication, leadership, and discourse analysis. It also offers practical insights to consultants and management experts worldwide.