Book excerpt: "Why Cows Need Names follows one young Amish family as they dream about and then struggle to establish a profitable and quintessentially American small farm. The story starts with Eli Gingerich's first timid phone call to author Randy James, the county agricultural agent in Ohio's Geauga Amish Settlement--the fourth-largest Amish settlement in the world--and traces the family's progress over the next five years. Through gentle dialogue and true stories, James captures the challenges of creating a simple business plan that will lead to the family's radiant success or dismal failure. As the narrative unfolds, readers get a rare glimpse into what it's like to work in the fields with draft horses; in the barn with cows, calves, children, and Chip the family dog; or to sit at the table talking with family and friends over a noontime meal. A picture emerges of how quietly living a shared goal and "doing without" during hard times can strengthen families and provide an appreciation for what is truly important in life." -- Publisher's description.