Book excerpt: Essay from the year 2020 in the subject Communications - Ethics in the Media, grade: 3.3, , language: English, abstract: This paper explores the importance of privacy in social media and the decision between owning private and public social media accounts. Social media refers to forms of communications that employ the use of computer and mobile technology which allows users to create virtual communities. In recent years social media has presented one of the best platforms where friends, colleagues, and family share unforgettable moments. Social media users create platforms through their devices where other users can share their experiences, participate in discussions, and establish networks. Networks established on social media may influence the perception of individuals on matters of politics, social, and economics. Social media users post information about their private life, business or general public matters. The privacy of information posted on social media sites has been of great concern recently. Social media users regard privacy as an important issue that needs to be handled seriously. Some of the popular social media include Facebook, Twitter, LinkedIn, YouTube, Pinterest, and Instagram.