Book excerpt: Tim Dunlop was a pioneer of political blogging in Australia. He ran the internationally successful independent blog The Road to Surfdom and was the first Australian blogger to be hired by a mainstream media organisation (News Limited, for which he wrote the political blog Blogocracy). He has a PhD in communication and political philosophy, teaches at Melbourne University, and writes regularly for a number of publications, including The Drum. He lives in Melbourne with his wife and son