Book excerpt: This book works to unpack and explicate women’s personas. Drawing on global gender studies and feminist research, the author examines how ‘woman’ has been constructed socially, culturally, and politically throughout different historical periods and feminist movements. Case studies look at how women in different personal and professional settings construct, enact, and navigate their personas against a backdrop of shifting discourses on gender relations, continued patriarchal dominance, and western neoliberal capitalism. Chapters also delve into how women’s personas are constructed online through activism and community building. The author examines the diversity, flexibility, and slipperiness of the ways being a woman is experienced and strategically performed. This book will be useful for scholars and students in Gender Studies, Sociology, Psychology, and Media Studies.