Book excerpt: 98% of self-published books suck. But among the 2% are The Martian, 50 Shades of Grey, and - wait for it - A Christmas Carol.When Matt Rudnitsky's first self-published book earned $14,000 in profits and an offer from Simon & Schuster ... he was shocked. But Matt quickly realized "getting published" is a glorified scam, and you can reach the same audience (and earn ~5x the profits) by self-publishing.If you know what you're doing, that is.Matt insists that anyone can equal or surpass his success (and self-publish a true "classic") ... if they follow the steps in this book.This isn't your ordinary "book about writing books." It's real, no-BS advice from someone who's done it - and has learned from the dozens of successes and failures of himself and his clients - from self-help to memoir to business, and everything in between. It demystifies every single step of the book writing process, from ideation to validation to outlining to writing habits, publishing and marketing.