Book excerpt: Learn how to thrive in even the most volatile economic climate with smart strategies from USA TODAY’s top small-business columnist Today’s small business owners need all the tools they can get–whether to grow their business and have it take off, or simply to navigate and succeed in tough times. In this engaging, actionable book, USA TODAY’s senior small business columnist Steve Strauss provides you with an indispensable guide for creating your own “small business boom.” Packed with the powerful strategies and chock-full of explosive ideas, Your Small Business Boom is your blueprint for how to thrive today. Inside you will learn of a variety of affordable, savvy strategies that you can use in your own businesses; everything from finding and getting bigger clients to the secret of “doing the opposite,” and from getting a million hits on your website to getting 100,000 social media followers. With Strauss’s expert advice, you’ll learn to: Easily create a tribe of rock-solid fans, followers, and customers Generate money while you sleep Use webinars, podcasts, live streaming, and funnels to make your business boom Make social media really work for you by looking beyond “likes” Find bigger clients with bigger budgets, or even better – have them seek you out With smart, practical tips and a healthy dose of upbeat, can-do optimism, Your Small Business Boom is the book every small business owner could use right about now.