Book excerpt: YouTube has changed our world-from how we view video to how we connect and market-opening a new entrepreneurial landscape to ambitious individuals. Thousands of people generate six to seven figures annually from online video content. And, with the right roadmap, you too could be en route to real influence and income. In YouTube Secrets, online video experts Sean Cannell and Benji Travis draw on a decade of experience as well as interviews with more than one hundred top creators to give you a step-by-step YouTube success playbook. You'll learn - The seven essential ingredients for a profitable channel - New strategies for getting views and subscribers - Ten ways to make money on YouTube - And much more Whether you're a beginner or a veteran, this book will show you how to use YouTube to build a following, create a lucrative business, and make a massive impact in people's lives.